Affordable branding. For the first time ever, small companies can afford branding. Retargeting keeps your message in front of your target market so you stay fresh in their minds. That way, when they are finally ready to buy, they choose YOU instead of your competition. A huge rule in advertising is, “Out of sight is out of mind.” If your target market does not see your advertising message over and over, day after day, month after month, year after year, they will quickly forget out about you. That is why successful companies never stop advertising to their target market. They know that as soon as they stop advertising, their target market will forget about them and switch to a competitor.
PLM allows you to run different types of banner ads to match your retargeting audience’s interests and segments. For example, you can create a banner ad that offers 20% off to the people in your retargeting database who abandoned your shopping cart, and you can show the exact product they were looking at on your site in your banner ads.
PLM increases your return on investment for ALL of your advertising. You will leverage and profit from the traffic that you have already paid for from other sources. Instead of losing all the prospects who go to your website without taking action, you are now building an audience database that you can advertise to over and over forever.
Because your banner ads will be seen on 98% of the websites your retargeting audience visits, your company will appear omnipresent making your company look bigger and more trustworthy.
PLM allows you to drive your audience traffic to any website you choose, such as from site A to A, site A to B, Site A to C, etc. You own your audience database and you are free to send your traffic to any website you choose including affiliate websites.
PLM will keep your sales message in front of your audience as often & as many times as you wish. If you want the individual members of your audience to see your banner ad 4 times per day, no problem. If you want them to see your banner ad 20 times per day, no problem. You decide the frequency that your audience sees your ads.
With PLM’s retargeting software you will never run out of people to market to.
With PLM you never again worry about losing your rankings and traffic due to Google updates.
You can stop being dependent on Google for your traffic. You now control your traffic stream through your retargeting audience database.
PLM can help you increase your traffic, conversions and profits. People who return to your website after seeing your retargeting banner ads are up to 5 times more likely to buy from you.
PLM’s retargeting service costs a small fraction of what other retargeting companies charge. For example, a recent client of ours was using one of our main competitors for retargeting. This client’s average cost per 1,000 impressions (CPM) with our competitor was $1.12. Using PLM’s retargeting system, our client’s CPM dropped all the way down to only $0.33. We were able to save our client 241% on retargeting services! PLM can save you a fortune.