Big number, we’re sure you’re impressed.
Real-Time Bidding (RTB) technology has re-invented traditional banner and video advertising. In the same way that search engines use keywords, RTB uses behavioral and demographic data to target ads at specific audiences, producing results like never before.
Until now, the power of RTB has only been available to big-budget brands and agencies. We believe that advertisers of all sizes should have access to world-class RTB technology. That’s why we built the PLM platform.
The clever bit:
