If you have been in business for any amount of time you know that all customers are not created equal. In fact, the 80/20 rule states that 80% of your income is produced by only 20% of your customers—your dream customers. Now ask yourself, on a scale of 1-10, how good are you right now at focusing your advertising on only those best-of-the-best customers who generate the most revenue for you?
This brings us to the next question: How do you focus your Internet advertising so it is only viewed by your perfect prospects and not everyone else? How do you stop wasting the majority of your advertising spend on advertising that is being displayed to the wrong people?
Every single person on the Internet has an in-depth detailed profile that is built from both online and offline activity. People are profiled geographically, demographically and psycho-graphically. With PLM you can create a profile (or multiple profiles) of your dream customers and have your advertising message (banner ads) displayed only to them. PLM’s advertising technology also has the ability to understand and profile your perfect customer’s attributes and then target exact “look-a-likes” so your banner advertising is only seen by your perfect target market prospects.
By only displaying your banner ads to your perfect target market prospects, you can reduce your media costs while significantly increasing your sales conversion rates because you are no longer wasting your advertising dollars advertising to the wrong people. Most Internet advertising is “shot gun” advertising where you hope at least some of the people who see your banner ads will be your target market. With PLM’s cutting edge advertising technology, you are now performing precision sniper advertising where your ads are ONLY displayed to your perfect target prospects.
Definition: CPM stands for cost-per-thousand impressions of an advert. This varies depending on placement and additional data fees apply with some targeting methods.
Don’t waste your advertising dollars advertising to the wrong people. You now have access to the most advanced and precise advertising platform ever developed. By using PLM, you will get your advertising message in front of the most precise target market (or markets) for your product or service. You can see a significant increase in conversions and you can save money on advertising because you are now only advertising to your precise target market and not wasting your advertising dollars placing your advertising message in front of the wrong people.
PLM delivers the right message, to the right person, at the right time, in the right place, at the right price to increase conversions, leads, sales & profits.